Digital Identity for Product Lifecycles

Zareeva creates secure digital identities for products and captures lifecycle events across supply chains, enabling authentication workflows, lifecycle traceability, and verifiable product data.

Built for manufacturers, supply chains, and product ecosystems.

Product Identity

Traceability

Lifecycle Events

PLATFORM

A Digital Twin for Every Product

Zareeva connects each product to a secure digital identity that acts as its digital twin.

This identity records lifecycle events and enables authentication and supply chain traceability.
Together, these capabilities support product verification, tracking, and the creation of a verifiable product history across its lifecycle.

Core Capabilities

Core capabilities for managing product identity, lifecycle events, and trusted verification.

A secure digital identity for every product

Zareeva assigns a secure digital identity to every product unit. This identity acts as a digital twin that anchors authentication, lifecycle tracking, and traceability throughout the product journey. By establishing a persistent identity layer, brands gain a trusted reference point for every interaction with the product.

Generate secure identities for every product unit

Support multiple code formats including QR and serialized identifiers

Associate identities with product metadata and manufacturing information

Maintain a persistent identity layer across the product lifecycle

Identity Created Product ID #20260225

Capture and record product activity across its lifecycle.

Zareeva records events as products move through manufacturing, packaging, distribution, retail, and customer interaction points. Each event becomes part of a verifiable lifecycle history associated with the product’s digital identity.

Capture lifecycle events across supply chain nodes

Record scans, movements, and verification interactions

Maintain a chronological event history for every product

Enable real-time visibility into product activity

Event Captured Packed — Factory A, 10:42 AM

Verify product authenticity with a simple scan.

Authentication allows partners, distributors, and consumers to verify product authenticity using the product’s digital identity. Each scan confirms whether a product is genuine and provides contextual information about its lifecycle.

Verify product authenticity through secure scans

Detect duplicate, suspicious, or invalid product codes

Enable consumer and partner authentication workflows

Provide real-time verification responses

Speed Ultra Fast

Track every product across the supply chain.

Traceability links lifecycle events into a continuous product history. Organizations can trace a product’s journey from origin to customer interaction, improving supply chain visibility and supporting compliance requirements.

Track product movement across supply chain participants

Maintain end-to-end traceability records

Support regulatory and compliance reporting

Enable investigation of anomalies and supply chain issues

Trace Record Factory - Customer

Generate unique identities for every product unit.

Serialization assigns a unique identifier to each product unit, creating the foundation for authentication, lifecycle tracking, and traceability. Zareeva generates serialized identifiers that can be embedded in QR codes, barcodes, or digital labels attached to products.

Unique identifiers for every product unit

QR codes and barcode identity formats

High-volume identity issuance

Metadata and lifecycle linkage

Persistent identity layer

Secure identity references

Batch and range-based identity allocation

Support for GS1 serialization standards

Collision-safe serial number generation

Distributed identity issuance across manufacturing sites

Understand product activity across its lifecycle.

Event analytics provides visibility into how products move through manufacturing, distribution, and retail environments. Zareeva aggregates lifecycle events into dashboards and reports that help teams monitor product activity, investigate supply chain flows, and understand how products move across markets.

Operational dashboards for product activity

Lifecycle event timelines for products

Supply chain flow visualization

Geographic product movement insights

Event search and investigation tools

Filtering and segmentation of lifecycle events

Operational reporting across product events

Product movement analysis across supply chain nodes

Historical event analysis and comparison

Market-level product activity visibility

Connect product identity with enterprise systems.

Integration APIs allow Zareeva to connect with manufacturing, supply chain, and enterprise platforms. Product identity, serialization data, and lifecycle events can be exchanged with ERP, MES, warehouse systems, and partner platforms to enable seamless product tracking across organizational boundaries.

REST APIs for identity and lifecycle data

Event ingestion from manufacturing systems

ERP and MES system integration

Real-time synchronization of product events

Developer APIs and integration SDKs

Partner and supply chain data exchange

Secure event ingestion endpoints

Asynchronous event processing and queues

Secure API authentication and access control

Standards-based data exchange across systems

Detect risks and anomalies in product activity.

Intelligence capabilities analyze product lifecycle events to detect unusual patterns, identify potential counterfeit risks, and generate operational alerts. Zareeva transforms product identity and event data into signals that help organizations monitor supply chains, protect brands, and respond quickly to emerging issues.

Detection of unusual product activity patterns

Potential counterfeit signal detection

Operational alerts from lifecycle events

Location-based anomaly detection

Detection of unusual supply chain flows

Risk scoring for product events

Investigation tools for suspicious activity

Real-time alerting on suspicious signals

Global monitoring of product identity activity

Protection against counterfeit and diversion risks

Contact

Have questions about product identity, serialization, or supply chain traceability? Get in touch with our team.

Start a conversation about product identity and traceability.

Zareeva helps organizations establish trusted digital identities for products and track them across their lifecycle. If you're exploring serialization, authentication, or supply chain traceability, our team would be happy to discuss your requirements..

info@zareeva.com

111 North Bridge Road, #21-01, Peninsula Plaza, Singapore 179098

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